Chay F. Hofileña, an MA Journalism faculty and former coordinator of the MA Journalism program administered by ACFJ, has co-authored with fellow journalist Miriam Grace A. Go a new book ” Ambition Destiny Victory: Stories from a Presidential Election, “which will be launched on July 6 at 4:30 pm, at the Leong Hall Auditorium of the Ateneo de Manila in Quezon City.
The book takes a look at how the major presidential and vice-presidential candidates in the 2010 Philippine elections ran their campaigns. It details the inside stories, campaign and media strategies, miscalculations, decisions and triumphs in the country’s first computerized nationwide elections. The book paints the candidates not only as politicians, but also as human beings capable of doubt, apprehension, pain, and anger. Published by Cacho Publishing House, the book likewise looks at lessons learned for the forthcoming elections.
Ms. Hofileña helped set up the MA Journalism program which has now grown in prestige in the region. She has been teaching Media Ethics since the program’s inception.
A panel discussion after the launch will feature advertising expert Greg Garcia (who had exposures in the campaigns of vice presidential candidates Jejomar Binay and Manuel Roxas II, and presidential candidate Gilberto Teodoro Jr.); political analyst and University of the Philippines professor Prospero “Popoy” de Vera, PhD; pollster Pedro “Junie” Laylo Jr.; and the two authors. Also invited is election lawyer George Garcia who worked with the camp of presidential candidate Joseph Estrada.
The discussions will not only look back at the highlights of the campaigns but will identify challenges too that are likely to surface in future elections.
The launch will be sponsored by the Ateneo School of Government, in partnership with Cacho Publishing House, Newsbreak Online, and the Departments of Political Science and Communication of the Ateneo. The book will be sold for P400 during the launch, and for P495.50 in bookstores after the launch.
